Just a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to communicate, one-on-one, with millions of consumers made many hotel marketers drool with anticipation. I’m sure this was met by equal excitement from the social media community; just think about all that potential advertising money.
The uniqueness of social media is that it features user-generated content, but, therein lays its fallacy. This means no one can manage or impact its content. Now, don’t get...
Get amazing airplane views: 7 tipsThursday, 23 October 2008 | Administrator WATCH THE CLOUDS. You don't just have to look down. Some of the most interesting sights are meteorological. On any flight of more than a few hours, you're bound to witness at least one complete...
6 tips for avoiding housekeeping hellThursday, 23 October 2008 | AdministratorWilma Smith was vacationing with her grandchildren in Orlando when she met a maid on a mission. When she returned from one of the theme parks one afternoon, she found the door to her room at the Days...
Hotels Making Noise About Eradicating NoiseWednesday, 19 November 2008 | AdministratorWhen AmericInn executives decided to get word out that their hotels offered a substantially quieter environment than that found in many other hotels, they realized they were going to have to make a...
Individual hotels in many cases are not even aware of latest technologiesMonday, 17 November 2008 | AdministratorWhile there is no denying that online intermediaries can extend the reach of suppliers' brands and give access to a customer that has not made the brand choice, the suppliers even in relatively new...
New survey reveals unique habits and preferences of next generation travelersMonday, 17 November 2008 | AdministratorTechnological change has reinvented the manner in which travel service suppliers bring their products and services to the marketplace in recent years, and a new survey now reveals that emerging...
When is a Ticket not a Ticket?Monday, 17 November 2008 | AdministratorAviation lawyers and trade consortia have to urgently consider the surprising question “when is a ticket not a ticket?” in the context of Ryanair’s threat to cancel bookings made through screen...
TripAdvisor…The Best Thing Since Peanuts; Learn How to Use It Wednesday, 19 November 2008 | AdministratorJust a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the...
Bigger may be better for booking online travel Thursday, 13 November 2008 | Administrator Given today's steadily increasing airfares and hotel rates, using the big "opaque" online travel-buying sites makes more sense than ever. Hotwire and Priceline are called opaque because, for their...
Six Free Tools for Online Reputation ManagementThursday, 13 November 2008 | AdministratorOnline reputation management consists of tracking your brand and reacting when necessary. Though sometimes tedious, brand monitoring can save you from a potential disaster when someone cites your...
The 5 Questions Every Owner Should Ask Before Selecting a Hotel BrandMonday, 17 November 2008 | AdministratorHotel brand proliferation offers more choices and challenges for hotel owners - What are the 5 questions every owner should ask before selecting a hotel brand?With the battle scars earned as the...
The Dos and Don'ts of Handling Troubled Hotel Mortgage Loans.Monday, 17 November 2008 | AdministratorAs CMBS special servicers and other lenders' special assets workouts teams start to receive a new wave of troubled loans in the wake of the Global Financial Crisis that erupted in September 2008, it...
The "Comprehensive Situation Analysis" for Troubled HotelsMonday, 17 November 2008 | AdministratorThe Comprehensive Situation Analysis - Critical foundation for decisions on lender alternatives for workouts, receiverships, deeds in lieu and bankruptcies with distressed hotel loan.When CMBS...
Do You Know the 8 Dos and Don'ts of Handling Troubled Hotel Loans?Sunday, 09 November 2008 | AdministratorAs CMBS special servicers and other lenders' special assets workouts teams start to receive a new wave of troubled loans in the wake of the Global Financial Crisis that erupted in September 2008, it...
Just a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to communicate, one-on-one, with millions of consumers made many hotel marketers drool with anticipation. I’m sure this was met by equal excitement from the social media community; just think about all that potential advertising money. 
A picture worth more bookings
